The world is drowning in brands and with a constant stream of new products being launched. So how do you make your product stand out in an age where information is everywhere, and consumers are spoilt for choice?
In the personal care and cosmetic sectors, presentation is everything. This is a highly subscribed area with an estimated 111,842 beauty, cosmetics and fragrance stores business operating in 2022 in the US alone¹. It is therefore vital that your label conveys your unique and core message to your target audience, not only in a purely visual sense but in a sensory and tactile one too.
According to the Ehrenberg-Bass Institute of Marketing Science’s report: Shopping Takes Only Seconds…In-Store and Online, the average consumer spends 13 seconds purchasing a brand in-store. The same report also states that when shopping online, that same consumer spends an additional six seconds (19 in total) deciding whether to purchase an item. Understanding the science behind creating shelf shout through your packaging and labels will enable you to move products quicker and more effectively.
Getting your label to work harder for you rests on the ability of your label designer to create positive emotions and feelings around a product by generating interest and engagement. In-store, you can focus on the senses of touch and smell to encourage consumers to pick up and engage with your product. Online, making your label more premium can create the perception of quality and luxury also driving purchasing behaviour. This can be achieved through label embellishments or using frangranced ink, engaging a comprehensive range of senses and enhancing the purchasing experience.
Embossed labels, where you create a sense of height and weight through raised areas, offer depth and texture while debossing refers to a design where the lettering or pattern is sunk below the label surface. This can be effective an effective design tool when used in combination with embossing.
Why not add a custom hot metallic foil element to the label creating an elegant look that further enhances the product’s appeal to the visual and tactile senses? Foils combined with embossing/debossing can offer brand owners more scope to ensure their labels become attention-grabbing influencers!
Never underestimate the power of labelling in influencing that final purchase decision. Speak to our team now and let us develop the right label for you. It could just play a critical role in influencing shoppers to choose your product over the competition!
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