As a brand owner, it’s hugely important that your labelling solutions are perfect. Labels are often the first thing a consumer will notice about your packaging whether it’s on the shop shelf or a digital storefront, so they should draw the eye to your product. However, a good label isn’t all style and no substance – they also need to be able to carry any legally-required information (such as nutrition information on food products), marketing messaging, safety information, and more. They also need to be durable enough to withstand a potentially hectic journey into the consumer’s hands in today’s fast-paced omnichannel market.
Balancing all of these requirements can be a challenge that requires an innovative answer. Our customers’ need for an eye-catching yet functional label led us to create the Multi Dex label – a multi-ply peel and read labelling solution. It has an adhesive hinge that can be placed anywhere within the label, allowing peelable substrates to be layered on top of one another. These layers can be peeled and resealed repeatedly, opening out like pages in a book, with helpful index tabs that allow users to easily locate specific ‘pages’ of the label.
The unique design of our Multi Dex label has many benefits – here are just a few of the things it can do for your brand.
Do more with less
Marketing real estate is worth its weight in gold, no matter what sector you operate in. You need your labelling to be the perfect balance of eye-catching and functional, marketing your product while also providing all relevant information to the consumer before and after purchase. Multi Dex labels provide the best of both worlds, so you can do more with less. If you want a minimalist design aesthetic for your label – or if it’s too busy already – you can fit all your messaging, operating instructions, and safety warnings onto your packaging.
Enter the third dimension
Every brand wants its packaging to stand out. Multi Dex labels offer a unique opportunity to make that happen – literally. As they use multiple substrates brought together in different layers, Multi Dex labels bring your packaging into the third dimension. Think three-dimensionally about your label design to craft jaw-dropping fold-out designs that take your customers on a journey. They can also incorporate tactile features such as braille messages or warning triangles, or simply offer improved grip to make your packaging more accessible.
Serve your global market
Global brands will find Multi Dex labelling particularly useful. The increased surface area of these labels means you can easily fit text in multiple languages, using the index to clearly display which language is on which layer for consumer convenience. This allows you to serve the global marketplace using a single production run of labels, reducing costs and lead times with converters.
Make your packaging interactive
Multi Dex labelling adds an interactive element to your packaging, opening up new design possibilities to communicate your brand messaging and enhance the opening experience. By making your label part of this experience, you can enhance the consumer’s journey as they first open your product. Crafting memorable unboxing experiences is a great way to build a connection with your consumers post-purchase and, in the age of social media and unboxing videos, should be considered an essential part of the marketing mix.
Multi Dex labels can be unpeeled to take consumers on a journey as they open your product for the first time. With the help of a specialist labelling partner like OPM, you can incorporate hot and cold foiling, varnishes, and other design flourishes to make each layer of the label look and feel unique. Tell the story of your brand, deliver clear step-by-step instructions, or produce stunning artwork that your customers can uncover – the choice is yours, and the possibilities are endless. By partnering with us, there is no limit to what you can create.
Tamper evidence and security
In many sectors – especially pharmaceuticals, healthcare, and luxury goods – consumers need to be reassured that their purchase is new and has not been interfered with. Multi Dex labels provide a solution for this too, as they can show tamper evidence. It is possible to die cut within the multi-layer structure of the label, leaving behind clear evidence of tampering.
In addition, Multi Dex can be used as an authentication solution for goods at risk from counterfeiters by adding an authentication layer as one of the index pages. This will mark a product out as the genuine article at a time when the fake goods trade is growing globally.
Multi Dex is the ideal solution for those brand owners who require an innovative and functional label. To learn more about the perfect labelling solution for your brand, get in touch with us today!
